ISB
ISB is a software solution business that has been helping clients enhance their performance and achieve their goals for over 25 years. They required a brand refresh to reflect a repositioning exercise they were undergoing and to align their visual identity with their values and ambitions for the future.
With a brief that included the request to incorporate mobius strips into the solution I provided a complete rebrand evoking ISB’s dynamic nature. A fun, adaptable design, the gradient ribbon device emphasises the evolving and continuous nature of clients' needs and reflects the flexible response the ISB team provides. But meanwhile the solution is still rooted within a corporate environments, based on an idea of bringing diverse elements together to construct a stable framework. These building blocks can provide solid foundations to build upon but they can also be progressive and find new paths, new directions.
I was also tasked with extrapolating the branding out into sub-brands representing products available within the ISB portfolio. The Zentrack identity therefore sits within the corporate identity but has it's own character so it can sit independently as a product in it's own right.
