I was responsible for conceiving and developing a new identity and brand elements for The Horn of Plenty, a new public house in east London. A traditional pub with a rich history and situated in a vibrant and diverse part of the capital, the logo blends an authentic design with a contemporary style. This simple one colour logo can be easily applied across the pub’s branding touch-points, including signage, menus, marketing collateral and website. I continue to support the pub creating promotional flyers, postcards and stationery.