Pangaea Alliance
Pangaea are the world’s leading digital advertising alliance offering advertisers more opportunities to connect with a premium audience of over 200m monthly users. They required a brand that reflected their positioning as an international B2B service focused on targeting high-net-worth individuals and respected publishers. They wanted the new brand to reflect their principles as a welcoming and approachable business, but also to retain a clean and concise aesthetic befitting their corporate status.
The resulting logo incorporated a bold sans-serif typeface evoking a sense of trust with a simple graphic element reflecting the idea that Pangaea represent the sum of their partners. The accompanying identity elements provide a smart framework for the company to stand out within the ad tech digital world they inhabit.
“The rebrand went really well, Peter was really responsive to our requests and translated our ideas into a brand we’re all really happy with. It’s a cleaner, professional refresh and has transformed our ability to reposition Pangaea in buyer’s minds this year”
– Martin Bojitos (Director)
